Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

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Author: Jay Conrad Levinson

Brand: Brand: Mariner Books

Edition: Updated, Expanded

Features:

  • Used Book in Good Condition

ISBN: 0618785914

Number Of Pages: 384

Publisher: Houghton Mifflin

Release Date: 2007-05-22

Details: When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

UPC: 046442785914

EAN: 9780618785919